Brand Recognition at it’s Very Best!


We have been programed in so many ways– ways we don’t even realize, to recognize brands. It’s a HUGE part of marketing!

Seeing this in action is a favorite pass time of mine. So, it has been of much interest to me over the past couple of years to see many of the upscale restaurants come out with sugar and sugar substitutes in these neat little “color coded” packages.

Now, the sugar and sugar substitutes have always been color coded, however, they also said their names clearly on the packets – Sugar, Equal, Splenda, Sweet ‘n Low, etc., etc., etc.

I guess going WAY back, Sweet ‘n Low was the first I can remember being associated with a color. The little PINK packets have adorned tables across the states [quite possible the world] for decades now. Actually, sugar was probably the VERY FIRST – the white packet. Then after sugar and Sweet ‘n Low came Equal quickly followed by Splenda — blue and yellow respectively. And then there is the raw sugar symbolized by a brown packet.

The interesting part now is that as these 5 distinct colors representing 5 different sugars and sugar substitutes sit atop tables in many fine eating establishments, they no longer have their names printed on the packaging. In many cases only the color of the packaging is an indication of what’s inside. Many times the name of the establishment is printed on the packet in place of the name of the product it contains.

HOW VERY INTERESTING! Brand Recognition at it’s Very Best! Not a logo or a symbol but quite simply… a color!


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"The heavens declare the glory of God; and the firmament sheweth his handywork...There is no speech nor language, where their voice is not heard."

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