9.30.08

So, today when I get to Starbucks we are out of sleeves.

Now, I didn’t realize until today, and running out of sleeves made me aware of this little known fact, that the sleeve on the Starbucks cup is not merely functional, it is a STATUS SYMBOL!

Yes for some drinks, in my humble opinion, the sleeve is absolutely necessary! Take for instance the brewed coffee– VERY HOT- def requires a sleeve. However, the espresso based drinks– lattes, mochas, etc., they are not really that hot and the sleeve can be optional.

So why do I say the sleeve is a status symbol and iconic in its very being?

He’s how the morning proved this: We are out of sleeves, we hand the customer his or her drink, to which they immidiately reply, “Can I have one of those things?” …motioning to the cup at the point where the sleeve would normally sit… To which I reply, “I’m sorry, we are out of sleeves. Would you like me to double cup it for you?” To which 99.9% of the customers replied, “No thanks, that’s OK.” Which proves my pint that the Starbucks sleeve is not merely functional, and not in all cases even necessary– it IS a STATUS SYMBOL, an ICON of the times that screams, “LOOK AT ME, I CAN PAY $5.78 FOR A LATTE!”

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