A Vote, and Then a Cup of Joe

“You and Starbucks. It’s bigger than coffee.”

First there was Joe the Plumber. Then came “Joe the Biden,” as Senator Joseph R. Biden Jr. has taken to calling himself on the campaign trail. And soon from Starbucks, Joe the Reward.

The Starbucks Coffee Company plans to start a campaign Saturday night that will offer a free cup of joe — a k a coffee — as a thank-you for voting. The campaign begins with a commercial scheduled during “Saturday Night Live” on NBC.

The commercial opens by asking, “What if we all cared enough to vote?” The spot ends with the offer — “If you care enough to vote, we care enough to give you a free cup of coffee” — and these words: “You and Starbucks. It’s bigger than coffee.”

The offer is for drip coffee at Starbucks stores on Tuesday, Election Day. The campaign asks for proof of voting like the stickers given in many localities. In places without such measures, “it’ll be a little bit of the honor system,” a Starbucks spokesman, Vivek Varma, said.

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