Starbucks to market Yunnan coffee in China outlets

Starbucks Corporation senior vice president and president for greater China Wang Jinglong said that the coffee chain will launch its first local coffee beverages in China, using coffee beans grown in Yunnan province, according to media reports.

*

In light of increasing food safety concerns in China, Wang said that Starbucks would establish a strict inspection and quality control system for local suppliers in Yunnan.

In 2007, Starbucks representatives visited with coffee farmers in southern Yunnan to help them meet company sourcing standards, with an eye on launching Yunnan coffee within China’s domestic market and perhaps even internationally.

The move by Starbucks to localize some of its coffees in its China outlets is seen by analysts as a response to the current global financial crisis, trimming transportation costs and reducing tariffs paid on imported coffee beans.

Despite aggressive expansion in mainland China and sourcing Yunnan beans, Starbucks has yet to open retail outlets in Kunming or elsewhere in Yunnan.

source: Go Kunming

Advertisements

0 Responses to “Starbucks to market Yunnan coffee in China outlets”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




November 2008
S M T W T F S
« Oct   Dec »
 1
2345678
9101112131415
16171819202122
23242526272829
30  

Twitter Updates

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Patsy Burnette's Facebook profile
Help end world hunger

Psalm 19:1-3

"The heavens declare the glory of God; and the firmament sheweth his handywork...There is no speech nor language, where their voice is not heard."

Blog Stats

  • 95,723 hits

%d bloggers like this: