Hawker Beechcraft “Dear Starbucks” ad

My love for advertising, marketing and Starbucks caught my attention on this one. To just set the stage- Starbucks is trying to sell [or has sold, I’m not sure which] the $45 million corporate jet it bought in December, along with a seven-year-old Gulfstream that it tried to sell before taking delivery of the new airplane.

Hawker Beechcraft’s “Dear Starbucks” ad campaign starts today

“Dear Starbucks, You Still Need to Fly. We’re Here to Help.”

So starts a new Hawker Beechcraft ad unveiled today that’s aimed at promoting the use of business jets. That’s become unpopular after the heads of the nation’s Big Three automakers flew jets to Washington to ask for bail-out money.

“We recently learned in the press that you’re selling some of your business aircraft,” the ad went on to say. “That must have been a difficult decision, since taking advantage of business opportunities in today’s challenging times calls for speed and flexibility impossible to find with commercial carriers.”

The ad also promotes the company’s Hawker 4000 business jet.

Hawker Beechcraft joins Cessna Aircraft and trade groups the National Business Aviation Association and the General Aviation Manufacturers Association in campaigns to counter the negative image business jets have gotten recently.

source: Air Capital Insider blog



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