Starbucks to offer gluten-free pastry

Starbucks to sell gluten-free pastry in US stores as of May 5 in response to customer requests

NEW YORK (AP) — Starbucks Corp. will begin selling its first gluten-free pastry in its U.S. stores next month in response to requests from its customers.

The pastry, called Valencia Orange Cake, will be made with seven ingredients which are all 100 percent gluten-free, the company said. The cake will be sold in individually wrapped packages for $2.25 each and will be available beginning May 5.

Starbucks said it wanted to offer its gluten-free customers more choices.

“I think one of the things we learned right from the get-go from our gluten-free customers is they can’t eat away from home very easily,” said Adrienne Knapp, a product manager in the food category at Starbucks. “A cake is actually really hard to find for someone that’s a gluten-free consumer.”

Gluten is a protein common in rye, wheat, barley and other grains. More than 3 million Americans are thought to suffer from a condition called celiac disease, which is associated with intolerance to gluten. Even more people claim they are sensitive to wheat and other gluten-filled grains.

More companies are now catering to those looking to avoid gluten…Starbucks said it has received numerous requests from its customers for gluten-free foods on its mystarbucksidea.com web site. The site allows customers to submit ideas for how to improve the company, its drinks and its food.

Starbucks shares rose 45 cents, or 3.9 percent, to close at $12.06 Friday.

Advertisements

0 Responses to “Starbucks to offer gluten-free pastry”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




April 2009
S M T W T F S
« Mar   May »
 1234
567891011
12131415161718
19202122232425
2627282930  

Twitter Updates

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Patsy Burnette's Facebook profile
Help end world hunger

Psalm 19:1-3

"The heavens declare the glory of God; and the firmament sheweth his handywork...There is no speech nor language, where their voice is not heard."

Blog Stats

  • 96,119 hits

%d bloggers like this: