Apple briefs staff on wireless iPhone movie and TV downloads

The iPhone 3.0 operating system release will include new support for direct downloads of movie and TV content from the iTunes Store, according to people familiar with Apple’s internal training materials.

Last week, a Salon blogger covered initial reports of a new iTunes Store interface for downloading movies and TV directly on the iPhone, including support for movie rentals.

Beta testers of iPhone 3.0 can already access the new interface from a special URL.

The new interface is mostly functional, although featured content blocks were marked with F.P.O (for positioning only) placeholder art and all attempts to download any video content return the error “the item you’ve requested is not available.”

Now however, AppleInsider has learned from people familiar with Apple’s training program that new self-guided training materials being distributed to familiarize AppleCare agents with the features of iPhone 3.0 software “definitely covered” the ability to directly download movies and TV shows on the device itself, rather than just syncing video content through iTunes.

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