Starbucks revamps bakery food ingredients

  • Starbucks reworking 90 percent of its baked goods pastries-starubucks
  • Will introduce new items on June 30
  • New items are salads, double-chocolate cookies/brownies
  • Company testing reformulated Frappuccinos
  • Starbucks Corp (SBUX.O), which has tried for years to jump-start a much-criticized food division, plans to revamp its menu at the end of this month to lure health- and cost-conscious consumers. On June 30, the world’s top coffee chain will begin selling baked goods without high-fructose corn syrup or artificial flavors and dyes, and will introduce salads and other items. “Food has been the Achilles’ heel of the company … That statement will be long buried after we launch this program,” Michelle Gass, Starbucks’ executive vice president of marketing, told Reuters on Tuesday. The new campaign — which will be promoted with the tag “Real Food. Simply Delicious” — follows last year’s health and wellness push that added food like oatmeal, smoothies and a protein plate to Starbucks’ repertoire. [ID:nN02486397] The ingredient changes, which also include removing preservatives where possible, will affect about 90 percent of the baked goods Starbucks sells and are part of the coffee chain’s ongoing efforts to appeal to increasingly health-conscious consumers as recession has damped spending on little luxuries like lattes. Food prices will not rise as a result, Gass said. Further, this summer in Dallas, the company is testing a Frappuccino formula that Gass says mirrors what the company is doing with food.


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