Published July 8, 2009
Tags: Facebook, Starbucks
To introduce consumers to its new ice cream, Starbucks and Unilever are offering free pints to Facebook users.
From July 6 to July 19, participants can visit Apps.facebook.com/starbucksicecream. At the top of every hour, they will have a chance to give a pint of Starbucks ice cream to a friend or family member.
Each hour, 800 pints will be given away, with a total of 280,000 for the duration of the promotion. While the promotion encourages participants to send the treat to friends, less generous users also have the option of simply sending the coupon to themselves.
Users who don’t jump on the opportunity fast enough have to check back later if the supply of 800 has already been given away
The promotion touts the four flavors of Starbucks ice cream, which debuted in the spring. Based on Starbucks beverages, the flavors are: Caramel Macciato (coffee and vanilla ice creams with swirls of caramel), Mocha Frappuccino (coffee and chocolate ice creams), Java Chip Frappuccino (chocolate ice cream with chunks of dark chocolate) and Coffee (coffee and espresso ice creams).
Unilever signed a licensing agreement with Starbucks in September 2008 for the exclusive manufacturing, marketing and distribution of Starbucks ice cream.
Even if you don’t like coffee or ice cream you can send this to someone who does and they don’t even have to be a facebook user, the coupon is mailed directly to their home.
Published October 6, 2008
Tags: Facebook, Twitter
Facebook is the most popular of dozens of social networking sites. Here’s a gauge of buzzworthiness:
Facebook: Coasting. Topping 100 million active users and passing up MySpace this year, Facebook is clearly the current networking king. Its recent redesign has angered millions of users, but they keep logging on.
Twitter: Revving. Twitter capitalizes on the popular Facebook status updates by enticing their friends to send “tweets” about what they’re doing. Constantly. It’s the site, if you want to get that close to your friends, that induces your buddies to tell you whether they’re at the bar or in the bathroom.
MySpace: Slowing. Rupert Murdoch’s $580-million purchase is still popular, but thousands of pages have been inactive for months as users migrate to Facebook. It’s still the best social networking site to hear music and discover new bands, and celebrities like Lindsay Lohan and Samantha Ronson maintain active blogs.
Friendster: Stalling. The granddaddy of social networking sites [it launched in 2002], Friendster made basic connections but has been dominated in the last couple of years by MySpace and Facebook.
LinkedIn: Revving. The site where professionals go to find their colleagues, LinkedIn looks and feels more grown-up. But it’s more a place for updating your résumé and finding recruiters rather than for playing Sudoku with friends.
source: Detroit Free Press